Research Paper Introduction

It is widely accepted that the success of a product or an idea is how well it is marketed. Companies use psychological, social, and cultural concepts in order to optimize the success of their products. Extensive research has been performed to discover all of these optimizations, making marketing one of the most studied fields in the financial realm. Through a simple internet search, on can find literature spanning all aspects of how cultural dynamics are used to market products, yet, interestingly, there is little to no research on how marketing decisions affect cultures. The limited literature does show, however, that there are drastic effects on culture as a result of marketing decisions; these effects have changed the identity of cultures from the bottom up. Furthermore, through further inspection, these effects, seem to be a result of a lack of information. Decision making in general is fueled by the collection of information; the more information n individuals, he or she would generally be able to make a better decision. Likewise, Nassim Nicholas Taleb’s “The Black Swan: The Impact of the Highly Improbable” argues that such effects, called “Black Swans” are due to us not preparing ourselves for the unexpected. Through the collection of information, companies and individuals would make better marketing decisions, and consequently protect the sanctity of cultures; companies and individuals should adopt this strategy since the effects on culture may ultimately come back around and harm them.